For Beauty Addicts, Lockdowns Mean Thousands in Savings

For Beauty Addicts, Lockdowns Mean Thousands in Savings

For Beauty Addicts, Lockdowns Mean Thousands in Savings

IT’S BEEN 28 weeks since my last haircut, 19 weeks since my last manicure and 25 weeks since I had a facial. I can’t remember my last bikini wax, and my usual 8-week interval between highlights sessions looks like it’s going to average out to 13 weeks for the foreseeable future.

Over the past four months, New York City, where I live, has been a no-fly zone for professional beauty services, although some, such as hair treatments, have resumed under new safety protocols. For me and other women who’ve reconfigured their routines, lockdown has resulted in some unexpected epiphanies. My 5-inch roots didn’t look great, but the breather improved both my hair health and bank account. The suspension of my normal regimen from March to July has acted as a de facto stimulus check to the tune of $3,000.

Virtual consultations with your erstwhile hairdressers and skin technicians can be a way to take primping competently into your own hands while also supporting your former beauty team. These video sessions, which are almost always less expensive than in-person visits, still offer savings. Laura Kim, the 38-year-old co-creative director of Oscar de la Renta and Monse, traded in her regular pre-Covid facials with Joanna Czech ($350 to $850 each) for a $550 virtual consultation. This is one way beauty providers, whose businesses have been decimated are recouping some of their losses. With her New York and Dallas studios both operating at reduced capacity, Ms. Czech said that 80% of her virtual consultations in the Covid era are with new clients. She is also developing her first skin-care product line.

 


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Joanna Czech Facial Massager

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