The Stock List: Two New Additions to the La Mer Family
Joanna Czech, a gifted aesthetician with a long roster of A-list clients like Cate Blanchett, Christy Turlington Burns, and Kate Winslet is bringing her passion for skincare to La Mer. The brand tapped Czech, who hails from Poland, to create an exclusive facial massage technique (that felt akin to a deep tissue massage for the complexion) to pair with its Lifting Contour Serum—the company’s newest antiaging product infused with perennial brown algae, blue algae, and marine peptides to lift and tighten. The treatment is available at the brand’s partner spas, such as La Réserve Ramatuelle in France, and all doors where La Mer has a treatment room (like Bergdorf Goodman in New York). At home, this facial translates into an application ritual in which you join your thumb and first two fingers together and gently press-and-release in a gravity-defying upward motion from the base of the neck to your forehead. “I have clients who do this for only 15 seconds on each side of the face, while some may linger for 10 minutes,” said Czech, who herself keeps the daily routine to less than a minute. She has decades of experience under her belt, but described the interview process with La Mer as “intense.” Czech must have put her best face forward, however, because she made the cut and now has the distinct honor of being the first such collaborator for the brand. The learning curve should be easy, though. “I’ve been using La Mer on my own skin for 18 years,” she said.
La Mer Lifting Contour Serum, $290, lamer.com