by ALLYSON PAYER
It was truly a genius move for Net-a-Porter to launch a beauty section six years ago. We all shop there anyway, so it makes perfect sense to have the option of adding a few beauty products to your cart after browsing the new shoe arrivals. Net-a-Porter's beauty section is vast yet highly curated, and as with the site's fashion items, I know that the beauty buyers take care in choosing only the most effective and innovative makeup, skin, hair, and nail products and tools—plenty of which are under the radar, while plenty of others have achieved cult-favorite status.
Having choices is great, but sometimes when we're faced with too many, we can't help but doubt ourselves. Since 8300 is a lot of beauty products to choose from, we sought the guidance of Net-a-Porter's global beauty director, Newby Hands. She gave us the scoop on customer favorites, the next big thing, breakout brands, and even what the Net-a-Porter staff buys. Keep reading for all the intel, and shop the 24 buzziest products from Net-a-Porter's beauty section.
What under-the-radar beauty brands have really taken off recently?
"We're seeing a lot of traction with Amy Jean Brows, Paula’s Choice, and Joanna Czech, specifically her Facial Massager."
If you like jade rollers but want something a lot more high-tech and effective, you'll love this.