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Does your sensitive skin turn red during the day? Maybe you spent a little too much time in the sun as a kid and now you have pigmentation? Or perhaps you're starting to see fine lines and other signs of aging? There is a serum for you.

What are Serums?

Serums are used to target specific concerns and are applied after cleansing and toning, but before moisturizing.

They're basically liquid gold - highly potent fluids filled with active ingredients that can deliver real results to your skin.

Not only do they contain vital antioxidants and other ingredients that address skin concerns, they do so using very small molecules, which are better able to penetrate the skin's surface and deliver the good stuff to where it's really needed.

Serums can be expensive, but trust me, the right ones are worth the investment. Here are a few of my favorites: