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I was at my dermatologist's office one day when she gave me an incredible hydrogel mask to calm my skin down. This is how I was first introduced to Icelandic skincare brand Bioeffect.

Bioeffect was founded by three scientists when they discovered, after over a decade of research, a way to bioengineer a plant-based human replica of EGF (Epidermal Growth Factor) in barley plants.

EGF is one of the most important growth factors for skin, helping to boost production of collagen and elastin to maintain healthy, dense and youthful skin.

Once we reach maturity, production of growth factors decreases. As a result, cell turnover and repair slow down, eventually affecting our appearance – skin starts to sag, and fine lines and wrinkles appear. Topical EGF replenishes the body’s own natural supply of EGF and rejuvenates skin cells, helping to slow the aging process.

Bioeffect’s EGF It is the world’s first plant based EGF. It is grown in inert volcanic pumice, using geothermal energy and pure Icelandic water enriched with nutrients. Barley is safer, purer, and more stable than other EGF on the market and is the secret sauce in this special line.