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Facialist Joanna Czech believes that the best approach is a combination of regular facials involving microcurrent with an at-home regimen of muscle-stimulating massage—and if you have the time to do facial exercises, go for it. “I recommend facial massage to all my clients,” she says. “It’s different from facial exercise, and it’s what I consider the lazy way to stimulate your muscles and skin. It can actually change the shape of your face, lifting the brow and jawline and sculpting the cheekbone. It stimulates blood flow, bringing more oxygen and nutrients to the tissue and results in a brighter, healthier complexion. All of my treatments include facial massage, but I cannot do facial exercises on clients—they have to do those themselves.”