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We all want to look bright and wide awake, but if you’ve got dark circles under your eyes it can be difficult to portray peppiness. “Dark circles in the eye area is the most common concern in my clinic,” Dr Emily MacGregor of the Story Clinic in London tells us. “They can make you look tired, sad, unwell and unhealthy.” Yikes.

What to look for in your eye cream to tackle dark circles...

Vitamin K: “Vitamin K can help reduce discoloration and bruising that cause dark circles underneath your eyes,” aesthetician Joanna Czech tell us. It can also strengthen blood capillaries in that area.

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Powered by vitamins C, A and E, this is Joanna Czech's eye cream of choice. "It brightens, smooths and hydrates the eye contour," she says. It has hyaluronic acid in, as well as retinal, a non-irritating form of vitamin A. It has a rich, velvety texture and is slight peach tinted for an instant blurring effect.