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As the latest go-to gadget – and Instagram ‘star’ – the face roller has become every beauty fan’s skin essential, promising to de-puff, firm up and deep treat, but what is face rolling exactly, and are you doing it right? NEWBY HANDS asks the experts

Why is face rolling so good?

“Face rolling works on so many levels, from stimulating blood flow so you get more nutrients and oxygen to your skin, to draining fluid, to giving a deep-tissue massage,” explains aesthetician Joanna Czech, whose cryo roller is a key part of her famous facial – both Kim Kardashian and Cate Blanchett are regulars. “The idea is to recreate my manual massage. I really hate massaging my own face, so making a tool that did it for me made sense,” she says. Her cryo roller works on a deep level: you literally see it lifting and holding the cheek muscles as you roll. “Regular massage or face rolling really will change the shape of your face,” she says. Just like the muscles in our body, face muscles get tight, hold tension and become lax through lack of use.

The expert tip for face rolling

Keep your face roller chilled in fridge. While most crystal face rollers stay cold naturally, using an extra-chilled tool tightens pores and wakes up a weary face at the end of a long day (or early in the morning), making it particularly good to use before an event. It’s also great to use for headaches. “Use it two to three times a week, for at least five minutes, and you’ll see the difference to your face in a couple of weeks,” says Czech.