The Cosmetics27 Story
The Skin care brand Cosmetics 27 (C27) was created by Michèle Evrard, a Belgian product developer with a degree in pharmacology. After several knee surgeries, she discovered the restorative and regenerating attributes that Centella Asiatica has on the skin.
Impressed by the healing results that she witnessed on her own scar, Michèle began her research and discovered that this medicinal plant, used in Indian Ayurvedic medicine and other Southeast Asian cultures for more than three thousand years, contained a wealth of potent properties.
Michèle selected three naturally purified extracts of the plant – Madecassoside, Asiaticoside and Asiatic Acid – for the heart of her formula. These represent the very quintessence of the plant and possess exceptional skin repairing, regenerating, anti-inflammatory, and antioxidant properties.
C27 Skincare Benefits
The skin has its own rhythm and must adapt to our changing environment, lifestyle, and moods. Seasonal changes, of course, but also lack of sleep, poor or shifting food habits, stress, general health, and uncontrollable external factors all affect our skin and its condition.
C27 formulas are made to help the skin calibrate that vital equilibrium. They achieve this through a concept of mixology, which allows you to create the right product and texture for your personal preference. The only knowledge required to adopt mixology is intuitively understanding, feeling, and listening to our skin to see what it truly requires.
The products can be combined 2 by 2 or by 3. There is no wrong approach, try and see. The right blend to suit your skin will quickly become apparent.
Why Joanna Loves It
C27 is clean science at its best. The products help rebalance the skin and maintain its vital health and longevity.
Anyone who knows me knows that I have a strong relationship with numbers, and I love what 27 represents in this beautiful line. First off, physiological aging begins at age 27, and is a crucial time to seriously start taking care of your skin if you have not already. There are also 27 active ingredients the original Baume 27 formula and the 27th formula submission.